Success Story: Raízen (Shell) + OfficeTrack

Success Story: Raízen (Shell) + OfficeTrack

How Raízen Argentina, a Shell brand licensee, centralized and digitized its critical operational processes — quality control, claims management, fuel delivery prioritization, and emergency protocols — with OfficeTrack.

Background

Raízen Argentina, a Shell brand licensee, managed high-impact processes through an in-house, custom-built system. After a thorough evaluation, the company identified a clear opportunity: a more flexible, scalable solution that would be easy for field teams and administrators to adopt. In 2020, Raízen began its transition to OfficeTrack to modernize its operation.

Main Challenges

• Adopt an updated, flexible solution ready to scale with the business.
• Centralize and digitize operational data previously scattered across tools like Excel.
• Organize processes involving multiple stakeholders: contractors, suppliers, stations, field staff, laboratory, and logistics.
• Design an intuitive solution that would drive team adoption.
• Integrate multiple workflows into a single system: claims, quality control, hygiene, emergencies, and fuel replenishment.

Solution Implemented with OfficeTrack

1. Contractor and Supplier Claims Management

The first process digitized was the full claims workflow for station suppliers:

• Automated tickets for failed deliveries or defective products.
• Centralized communication with suppliers and contractors.
• Full end-to-end traceability for every incident.

Impact: a simpler process with complete traceability at every step.

2. Hygiene, Cleanliness, and Food Safety Control

With full participation from teams at company-owned stations, Raízen digitized comprehensive inspections at every location:

• General cleanliness.
• Refrigerator and display case temperatures.
• Hot food conditions.
• Regulatory compliance.

Impact: a unified, auditable control standard across all stations.

3. “Emergency Cascade” Management

For products in poor condition (e.g., contaminated or expired food), a dedicated workflow was designed, including:

• Immediate reporting from the station.
• Protocol activation together with the lab.
• Real-time follow-up on every case.

Impact: faster responses to health risks and greater control over critical incidents.

4. Fuel Delivery Prioritization

In periods of limited product supply (premium, regular, or diesel fuel, among others), OfficeTrack enables Raízen to:

• Prioritize deliveries based on operational criticality.
• Assign dates according to logistics availability.
• Gain full transparency and traceability across the process.

Impact: greater operational continuity and faster supply decisions.

Results

✔ A consolidated client since 2020

Raízen has remained an active client for several years, building a long-term relationship of trust.

✔ Critical processes digitized and scalable

Today, all of the operational workflows above are managed in a single, unified OfficeTrack system.

✔ Greater independence from Excel and legacy systems

OfficeTrack significantly reduced reliance on operational spreadsheets and centralized processes that used to be managed manually, with room to keep integrating new dashboards and complementary systems.

✔ Steady, progressive adoption

OfficeTrack usage grew consistently across Raízen’s different areas, cementing operational adoption over time.

Conclusion

OfficeTrack helped Raízen transform its daily operations: centralizing claims, inspections, fuel delivery prioritization, and critical emergency processes in a single system, with tracking, traceability, and new capabilities that weren’t previously available.

Raízen’s story shows how a transition that began in 2020 became an example of sustained adoption and real digitization of complex processes, directly improving efficiency for more than 80 users across field staff, operators, and administrators.